Barnes & Noble clarifies viral '$1 book discount'
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Barnes & Noble clarifies viral '$1 book discount'

USA Today business

Key Points:

  • Social media posts claiming Barnes & Noble is offering $1 discount books are fake and likely phishing scams, according to the retailer.
  • Barnes & Noble advises customers to check their official website for legitimate sales and promotions instead of trusting social media links.
  • AI-driven fraud targeting U.S. consumers is on the rise, with 1 in 6 people reporting monetary losses due to scams via email, online, phone, or text in the past year.
  • Phishing scams, including fraudulent emails and social media posts, are the most common form of fraud, affecting 39% of consumers, with AI technology increasing the sophistication of these schemes.
  • Experts warn that fraud is growing rapidly and becoming more professional and accessible due to advancements in generative AI.

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