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Bath & Body Works, Ulta Beauty announce partnership across 600+ stores
Fox Business • • business
Key Points:
- Bath & Body Works is partnering with Ulta Beauty to expand its retail presence beyond its own stores, launching in over 600 Ulta locations nationwide starting July 12.
- This move is part of Bath & Body Works' "Consumer First Formula" strategy to evolve from a specialty retailer into a broader global brand by leveraging third-party marketplaces.
- The partnership allows Bath & Body Works to reach new audiences in a complementary beauty-focused environment, while continuing to invest in its own stores and digital channels.
- The expansion includes the exclusive return of the nostalgic "Juniper Breeze" scent, aiming to attract long-time customers.
- Bath & Body Works currently operates over 1,900 stores in North America and 500 internationally, while Ulta Beauty has more than 1,500 U.S. stores and is expanding internationally.
