Big 12 launches sportsmanship campaign following vulgar chants against BYU
Deseret News • • sports
Key Points:
- The Big 12 conference has launched the "Respect the Game" campaign to combat vulgar and religiously bigoted chants targeting BYU and The Church of Jesus Christ of Latter-day Saints at its sporting events.
- The campaign includes 30-second commercials promoting sportsmanship at all Big 12 events and longer videos highlighting stories of community, service, and connection within the league.
- This initiative follows multiple incidents of offensive chants, leading to fines and reprimands for Colorado and Oklahoma State, as well as apologies from Cincinnati and Arizona officials.
- Big 12 leaders emphasize that the campaign aims to foster respect, belonging, and inclusivity, reinforcing the positive impact of sportsmanship across member schools.
- Commissioner Brett Yormark stated that "Respect the Game" highlights the best aspects of the Big 12 experience by promoting respectful environments and celebrating the league's values and traditions.
