Bill Murray Is Back as Peter Venkman in Rivian’s New Ghostbusters Commercial

Key Points:

• Rivian has partnered with Sony Pictures for a Halloween collaboration featuring an electric Ghostbusters-themed vehicle called the Ecto-R1, with Bill Murray reprising his role as Dr. Peter Venkman in a new commercial.
• The Ecto-R1 is designed with nods to the classic Ecto-1, including a red stripe, no-ghost logo, white wheel covers, vintage emergency lights, and a custom roof rack with sirens and spotlights.
• The collaboration includes a Ghostbusters-themed Halloween Mode available from October 9 to November 2, 2026, featuring in-vehicle displays, lighting, music, sound effects, and interactive features controlled via the Rivian mobile app.
• Additional activities include a scavenger hunt, arcade game, and themed lock sounds, with physical Ecto-R1 builds showcased at select retail locations and events in major cities, alongside limited-edition merchandise and refreshments.
• Owners must update to the latest Rivian mobile app and vehicle software (2026.36.0 for R1 and 2026.36.40 for R2) to access Halloween Mode, which prompts users to engage in ghost-hunting features.