Callaway, Good Good Golf both make firings after ad controversy
Awful Announcing • • sports
Key Points:
- Callaway and Good Good are moving on after a controversial advertisement featuring Good Good star Garrett Clark tackling a female co-star, which sparked widespread condemnation and damaged both brands' reputations.
- Callaway swiftly ended its partnership with Good Good, resulting in the latter losing its PGA Tour event sponsorship and Golf Channel partnership for the new season of Big Break.
- Callaway CEO Chip Brewer apologized and promised investigations, while Good Good CEO Matt Kendrick initially responded defensively and hinted at legal action before deleting his posts, worsening the public perception.
- Both companies have taken decisive action by terminating key personnel involved in the ad’s production, including Good Good’s VP of brand and marketing Jeffrey Lefkovits and Callaway’s director of content and production Alex Upegui.
- Despite the ad originally appearing on Callaway’s social media, Good Good has faced the majority of the backlash, prompting both companies to make leadership changes to move past the controversy.
