CD Projekt is rebranding as CD Projekt Red, but confusingly, CD Projekt Red is still CD Projekt Red
Eurogamer • • technology
Key Points:
- CD Projekt has officially rebranded itself as CD Projekt Red Spółka Akcyjna, unifying the development studio and parent company under one name.
- Previously, CD Projekt Red referred only to the game development studios, while CD Projekt was the umbrella company for other subsidiaries like GOG.
- The rebranding aims to streamline communication and strengthen brand recognition globally, aligning the company's identity with its core activities in game production and publishing.
- The change may complicate distinguishing news related to the development studio versus the parent company but is intended to support recruitment and marketing efforts.
