CEO Ed Policy says Packers won't be selling the naming rights to Lambeau Field
NBC Sports • • sports
Key Points:
- Packers CEO Ed Policy confirmed at the 2026 shareholders meeting that the team will not sell the naming rights to Lambeau Field, maintaining its traditional name despite revenue concerns.
- The Packers face unique financial challenges as a publicly owned team, unlike the 31 privately owned NFL franchises that can sell minority shares for significant funds.
- To boost revenue, the Packers plan to host more major events at Lambeau Field and may consider raising ticket prices or implementing Personal Seat Licenses, leveraging high demand and long waiting lists.
- While the Packers currently avoid corporate naming deals, this stance could change if financial pressures increase, but for now, Lambeau Field remains one of only two NFL stadiums without a naming-rights sponsor.
- When the Chicago Bears move to a new stadium, the Packers will likely be the only NFL team playing in a stadium without a corporate name, maintaining a unique tradition in the league.
