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Cheerios Solves a 'Small, Everyday Cereal Frustration'
Newser • • business
Key Points:
- General Mills is introducing Cheerios boxes with built-in Ziploc-style bags featuring a zipper closure to address consumer complaints about stale cereal and unsealable liners.
- The new packaging will debut on original and Honey Nut Cheerios starting Tuesday through Walmart's website, with a nationwide rollout planned in the coming months.
- The redesign aims to provide a convenient pour spout and improve freshness, responding to the fact that 9 in 10 cereal eaters currently use makeshift methods to seal their cereal bags.
- Although costly to implement, the new packaging could help cereal compete with other breakfast and snack options as younger consumers increasingly view cereal as a snack rather than a breakfast staple.
- Cheerios executive Emilie Knox emphasized that the new design solves a common cereal frustration with a simple and consumer-requested solution.
