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Chili's roasts Burger King for $18.19 burger in fast-food price takedown
New York Post • • business
Key Points:
- Chili’s responded to a social media post highlighting high fast-food prices by promoting its own value menu, specifically the "Big Crispy Chicken Sandwich 3 for Me" deal for $10.99, which includes fries, bottomless chips and salsa, and unlimited drinks.
- The original post showed a Burger King Bacon King sandwich meal priced at $18.19, with the sandwich alone costing $12.99, sparking debate about fast-food pricing and value.
- Chili’s social media engagement on this topic went viral, with over 5 million views and many positive reactions praising the chain’s value offerings and quality, though some negative feedback about food quality was also addressed by the brand.
- Chili’s parent company, Brinker International, noted that the restaurant has been emphasizing value-focused menu items amid rising fast-food prices, which have increased by about 60% on average over the past decade.
- This strategy appears successful, as Chili’s reported its 20th consecutive quarter of same-store sales growth with a 4% increase, driven by consumer demand for affordability and convenience in dining options.
