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Chili’s takes a swipe at the rising cost of fast food prices in viral post
The Independent • • business
Key Points:
- Chili’s Grill & Bar went viral on social media after criticizing Burger King’s high prices, highlighting a Bacon King meal priced at $18.19 and promoting its own cheaper meal deal for $10.99.
- The exchange was sparked by a social media user questioning why they should buy an expensive fast-food burger when dining at a restaurant could offer better food at a similar price.
- Fast-food visitor numbers in the US dropped over 4% in May, with drive-thru traffic falling 6.8%, partly due to rising prices and higher gas costs impacting customer behavior.
- McDonald’s acknowledged rising fast-food prices, citing a 40% increase in average menu item costs since 2019, driven by higher costs for essentials like beef.
- While fast-food traffic declined, full-service restaurants experienced a slight increase in visits, possibly influenced by seasonal factors such as Mother’s Day.
