AI Generated Image
China demands France scrap fast fashion law targeting Shein and Temu
Euronews.com • • business
Key Points:
- China has called on France to immediately halt its new law targeting ultra-fast fashion, labeling it discriminatory and expressing strong dissatisfaction with the measure.
- The French law, effective from Tuesday, imposes increased fees on producers of qualifying clothing, footwear, and household linen sold via ultra-fast-fashion models, with charges rising from €0.25-€12 per item in 2026 to a maximum of €20 by 2030.
- The legislation affects major e-commerce platforms such as Shein, Temu, and AliExpress, and aims to reduce the fashion industry's environmental impact while protecting France’s domestic clothing sector from low-cost imports.
- China argues the law applies double standards under the guise of environmental protection and may violate World Trade Organization rules on non-discrimination, warning of potential retaliatory measures if France proceeds.
- Shein, a key player impacted by the law, recently debuted on the Hong Kong Stock Exchange after relocating its headquarters from China to Singapore amid increased international scrutiny.
