AI Generated Image
Chipotle CEO says chain is making 'meaningful progress' on a major customer concern
New York Post • • business
Key Points:
- Chipotle CEO Scott Boatwright reported improved customer perceptions of affordability across all income groups and age cohorts, based on the company’s brand tracking data.
- Boatwright emphasized that value is determined not just by price or discounts but also by convenience, execution, and menu innovation.
- The company has introduced lower-priced menu options, including a high-protein menu with items starting around $3.50, to enhance perceived value.
- Chipotle’s second-quarter revenue reached $3.3 billion, marking a 9.3% increase compared to the same period in 2025.
- Boatwright has previously denied claims that Chipotle has raised prices excessively or reduced portion sizes to increase profits.
