CHIPOTLE LAUNCHES BURRITO VAULT: DOUBLE PROTEIN EDITION WITH OVER $2 MILLION IN CHIPOTLE PRIZES FOR NATIONAL BURRITO DAY
Chipotle • • business
Key Points:
- Chipotle Mexican Grill has relaunched its Burrito Vault digital game for the third consecutive year, now featuring a "Double Protein Power Hour" and over $2 million in prizes to celebrate National Burrito Day on April 2, 2026.
- The game challenges Chipotle Rewards members in the U.S. and Canada to guess hourly burrito order combinations for prizes including free burritos for a year, BOGO entrées, and double protein rewards, with enhanced prize opportunities during the daily Double Protein Power Hour.
- The promotion aligns with rising consumer interest in high-protein meals, as evidenced by Google Trends and market research, and highlights Chipotle’s new High Protein Menu featuring items with 15 to 81 grams of protein.
- Additionally, Chipotle is offering a $0 delivery fee on digital orders placed through its app and website on National Burrito Day, April 2, 2026, subject to certain conditions and restrictions.
- The Burrito Vault game runs from March 30 to April 1, 2026, and requires players to be Chipotle Rewards members to participate, with multiple chances to win prizes hourly leading up to National Burrito Day.
