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Costco adds premium diaper brand to online lineup, but there's a catch
Fox Business • • business
Key Points:
- Costco is now offering Kudos, a premium diaper brand, exclusively through its online store, with prices starting at $47.99 per package.
- Kudos diapers feature a 100% cotton liner instead of plastic, are chlorine-free, OEKO-TEX Standard 100 certified, and free from fragrances, lotions, latex, parabens, and phthalates.
- The brand uses patented DoubleDry technology for over 12 hours of leak protection and is founded by Amrita Saigal, an MIT-trained engineer and former Procter & Gamble employee.
- Kudos has sold more than 100 million diapers and is projected to generate over $30 million in revenue in 2026, expanding Costco's online baby-care product range.
- Costco has not yet announced plans to offer Kudos diapers in its physical warehouse locations.
