Craig Cincotta named Xbox Chief of Staff
Windows Central • • technology
Key Points:
- Craig Cincotta has been appointed Chief of Staff at Xbox, a key role that involves aligning departments, supporting leadership, and ensuring coordinated progress across divisions.
- Cincotta has a long history with Microsoft, having joined in 2006, initially working in Windows communications before moving to Xbox in 2010 as Director of Communications and later holding roles in sports marketing, HoloLens, Azure, and cloud & AI.
- He shares professional history with Xbox CEO Asha Sharma from their overlapping leadership roles at Porch between 2013 and 2017, and both have experience in cloud and AI sectors at Microsoft.
- Cincotta’s background is primarily in communications and marketing leadership rather than hardware or platform strategy, distancing him from the controversies
