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Dave Portnoy praises Pizza Hut's rebrand as 'brilliant' advertising move
Fox Business • • business
Key Points:
- Dave Portnoy, founder of Barstool Sports and "One Bite" pizza reviewer, praised Pizza Hut's decision to temporarily rebrand as "Hut" during the 2026 NFL season, calling it a "brilliant" marketing move.
- Portnoy encouraged Pizza Hut executives to allocate advertising dollars toward Barstool Sports to leverage football season viewership and spread the rebranding message effectively.
- Pizza Hut announced the temporary name change to "Hut" for 25 weeks, aligning with the NFL season, and implemented the change at its Plano, Texas location, including updated signage and social media profiles.
- The rebranding aims to capitalize on football season by associating the brand with the sport, using football imagery to replace the word "Pizza" in its logo and marketing materials.
