David Ellison Triples Down on Theatrical at CinemaCon

Key Points:

• David Ellison, head of Skydance, announced at CinemaCon that Paramount Pictures will implement a 45-day exclusive theatrical window for its movies, aiming to boost cinema attendance before transitioning to streaming platforms.
• Paramount will also offer a three-month paid digital rental period on video-on-demand services before films move to Paramount+, enhancing the traditional release model.
• Following the anticipated acquisition of Warner Bros. Discovery, Ellison pledged that the combined Paramount-Warner Bros. entity will produce a minimum of 30 theatrical films annually, increasing content for movie theaters.
• Ellison highlighted Paramount's recent growth, noting 15 films scheduled for 2026 compared to eight in 2025, emphasizing a commitment to delivering diverse and compelling stories on the big screen.
• The announcement was preceded by a star-studded short film celebrating Paramount’s legacy, narrated by Tom Cruise and featuring numerous prominent actors and filmmakers.