Delta SkyMiles & World of Hyatt Launch New Partnership, Replacing American AAdvantage

Key Points:

• Delta SkyMiles and World of Hyatt are launching a new long-term strategic partnership, following the recent end of the American AAdvantage and World of Hyatt collaboration.
• The partnership will introduce a “Dual Earn” benefit allowing Delta Medallion members to earn miles on qualifying Hyatt stays, and World of Hyatt elites to earn points on qualifying Delta flights, with plans for further integrated perks and exclusive experiences.
• Both companies emphasize a shared commitment to premium, seamless travel experiences, aiming to enhance value and engagement across the entire travel journey beyond just flights or hotel stays.
• The shift reflects Hyatt’s strategic move away from American Airlines towards Delta, potentially signaling Hyatt’s evolving loyalty program direction despite SkyMiles being viewed as less favorable than AAdvantage by some.
• The partnership is expected to formally launch late this year or early next year, coinciding with the official end of the American-Hyatt relationship, with more details anticipated as the collaboration develops.