Details emerge on decision to put Packers-Bears on Prime Video
Awful Announcing••sports
Key Points:
- The 2026 NFL Wild Card Weekend schedule features the Packers-Bears game on Saturday at 8 p.m. ET exclusively on Prime Video, a surprising move as it was expected to air Sunday on Fox or NBC's Sunday Night Football.
- All major networks and Prime Video wanted the Packers-Bears or 49ers-Eagles games, with the NFL ultimately choosing to boost its partnership with Amazon by placing the Packers-Bears game on Prime Video to attract a younger audience.
- The NFL aims to integrate streaming more into its media rights, noting that Prime Video's Thursday Night Football attracted a median viewer age nearly seven years younger than traditional broadcasts.
- NBC passed on the Packers-Bears Sunday Night Football slot partly because it already had the Ravens-Ste
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