Donatella Versace partners with Gen Z fashion retailer REVOLVE
reuters.com • • entertainment
Key Points:
- Prada, which acquired Versace in 2025 for about €1.3 billion, is working to relaunch the Versace brand through a new partnership.
- REVOLVE announced a venture to bring Donatella Versace's creative vision to a new online platform, combining her cultural influence with REVOLVE's digital-first approach.
- REVOLVE, with €1.2 billion in sales last year, targets Millennial and Generation Z consumers by offering fashion and lifestyle products via its website and mobile apps.
- Prada has declined to comment on the details of this new partnership with REVOLVE.
