El Pollo Loco to open first New York restaurant

Key Points:

• El Pollo Loco plans to open its first New York City restaurant in Queens by mid-2027, with agreements to develop 15 locations in the New York area over five years as part of its national expansion strategy.
• Founded in Mexico in 1975 and primarily based in California, the chain now operates over 500 restaurants across 10 states and aims to grow beyond its Southwestern base under CEO Liz Williams.
• The company has focused on modernizing its menu and restaurants, emphasizing grilled chicken and convenient options like wraps and tenders, resulting in three consecutive quarters of same-store sales growth and improved margins.
• Despite increased competition in the chicken segment from major chains like McDonald's, Taco Bell, and newer entrants, El Pollo Loco differentiates itself with its grilled chicken and Mexican-inspired flavors, appealing to consumers seeking healthier daily options.
• Leadership changes include the appointment of Damon Thomas as COO from Shake Shack and Tara Hinkle as chief development officer, signaling a strategic push to support the brand’s expansion and operational growth.