Emmys in Talks to Move to Amazon Prime Video Under New Deal
Variety • • entertainment
Key Points:
- The Television Academy is in advanced talks to move the annual Emmy Awards telecast to Amazon Prime Video, marking the first time since 1949 the ceremony would not air on broadcast TV.
- This shift would end the 31-year tradition of rotating the Emmys among ABC, CBS, Fox, and NBC, known as the "wheel deal," with the 78th Emmys on NBC/Peacock being the last under the current agreement.
- Streaming platforms have increasingly acquired major awards shows, with Prime Video already hosting the ACM Awards, Netflix airing the SAG-AFTRA Actor Awards, and YouTube set to stream the Oscars starting in 2029.
- The Academy favors a single platform deal to encourage better promotion and production investment, but risks include reduced viewership if the chosen platform underperforms, recalling past ratings drops when Fox exclusively held the Emmys in the late 1980s.
- Recent changes include moving five award categories to earlier ceremonies to streamline the main telecast, and ongoing discussions about possibly integrating other Emmy ceremonies from the National Academy of Television Arts & Sciences into the new TV deal.
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