Encore' Proves Box Office Power of Infinity Vision

Key Points:

• Disney's re-release of "Avengers Endgame: Encore" topped the US box office with $26 million, including $13.5 million from its new "Infinity Vision" branded screens, which meet Disney's specific audio and visual standards but are not IMAX or a fixed format.
• Infinity Vision was created because "Avengers: Doomsday," releasing December 18, will not play on IMAX screens reserved for "Dune: Part Three," prompting Disney to promote Infinity Vision as a premium viewing experience.
• "Endgame: Encore" played on over 3,000 screens, with 1,300 certified as Infinity Vision; these screens generated 52% of the box office from 43% of the screens, indicating strong audience preference for the branded experience.
• Disney is marketing Infinity Vision heavily, including early ticket pre-sales exclusively on these screens, encouraging exhibitors to upgrade their theaters, with some Cinemark locations in Latin America pursuing certification.
• While Infinity Vision is not intended to compete with IMAX and does not always carry extra fees, Disney aims to establish it as a desirable standard for future tentpole releases, with ongoing evaluation and potential adoption by other studios.