Epic Games Store grew, but no one buys games
Windows Central • • general
Key Points:
- Epic Games Store's user base surged from 108 million in 2019 to 295 million in 2024, a 173% increase, but third-party revenue only grew by 1.6% in the same period, indicating low spending despite high sign-ups.
- The platform's growth is largely attributed to aggressive free game giveaways, which have conditioned many users to log in solely for freebies without making purchases.
- Epic Games Store launched in 2018 to compete with Steam by offering better revenue splits and exclusives but initially lacked many basic features, only adding key functionalities like reviews and wishlists years later.
- Unlike Epic, Xbox PC focuses on subscription growth through Game Pass, which has seen 45% year-over
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