EXCLUSIVE: Rare Beauty to Launch Nationwide at Ulta Beauty
WWD••business
Key Points:
- Rare Beauty, founded by Selena Gomez, will launch nationwide at over 1,500 Ulta Beauty stores and online starting February 1, expanding beyond its initial exclusive partnership with Sephora since 2020.
- The launch includes Ulta Beauty's first guest donation partnership with a brand, where checkout donations in February will be split between the Ulta Beauty Charitable Foundation and Rare Beauty’s Rare Impact Fund, supporting mental health and well-being initiatives.
- Rare Beauty’s product selection for Ulta focuses on best-sellers like Soft Pinch Liquid Blush, with the brand achieving $400 million in sales in 2024, a 14% increase from 2023, and an estimated valuation exceeding $2 billion.
- Ulta Beauty
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