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Facebook considers giving up and becoming TikTok
The Verge • • technology
Key Points:
- Facebook plans to test a new full-screen video experience later this year, aiming to engage users immediately upon opening the app, initially targeting countries with a strong preference for video content.
- This move is part of Meta's strategy to compete with TikTok, which has rapidly grown to over 1 billion monthly users, challenging Facebook's dominance in social media.
- Meta experienced a loss of 20 million users across its platforms in Q1 2026, highlighting the urgency to innovate and retain its user base by focusing on video-driven interactions.
- In addition to video features, Facebook is expanding its services with new apps like Seller for Marketplace sellers and Forum for Facebook Groups, mimicking features from competitors like Craigslist and Reddit.
- Facebook is also updating its verification system by offering a free verified badge through selfie verification, complementing its existing paid Meta Verified subscription to enhance user authenticity.
