Ford picks "Fathom" for its affordable truck name, starts at $28,350

Key Points:

• Ford is advancing its second electric vehicle strategy with the upcoming launch of the Ford Fathom, an affordable four-door electric pickup truck built on a new universal EV (UEV) platform developed by an internal team in California.
• The Fathom features a new zonal electronics architecture that reduces wiring by consolidating multiple control units into fewer powerful computers, enhancing efficiency and design.
• Comparable in size to a Ford Maverick but more streamlined and offering more cabin space than a Toyota RAV4, the Fathom includes features like bidirectional charging and optional BlueCruise hands-free driver assistance.
• The starting price for the Ford Fathom is set at $28,350, plus a $1,595 delivery fee, positioning it competitively against other electric pickups such as the Blank Slate, which is slightly cheaper but less equipped.
• Ford aims to appeal to buyers seeking a practical, fully equipped four-door electric pickup, emphasizing utility and convenience over minimalistic or DIY vehicle features.