Free cruise from Zac Brown comes with hundreds in expenses
Key Points:
- Zac Brown announced a giveaway at his Fenway Park concert, offering a free cruise for two to each of the 37,000 attendees, valuing the total promotion at $40 million.
- The cruises, provided by Margaritaville at Sea, are three- to seven-night sailings from Florida ports, with food included but alcoholic drinks, airfare, taxes, fees, and gratuities paid by the guests.
- Attendees had until 11:59 p.m. on the concert night to claim the offer, and must book their cruises by October 31, 2024, with travel completed by October 30, 2027.
- While the cruise fare itself is free, additional expenses such as flights, hotel stays for early arrival, and onboard costs may amount to several hundred dollars.
- The cruise value is below the IRS reporting threshold, so recipients should not expect a tax form but are advised to consult tax professionals for individual circumstances.