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Giant iPhone Duo Installations Spotted at Apple Fifth Avenue
MacRumors • • technology
Key Points:
- Apple is setting up large iPhone Duo displays outside its Fifth Avenue store in New York ahead of the device's launch on October 23, with the exact presentation style still concealed by covers.
- Inside the store, Apple plans to showcase over 150 iPhone Duo units for demonstrations, a significant increase compared to the typical 20 units at non-flagship locations.
- New demonstration methods include a fixture that shows the foldable device opening and closing, and a MagSafe stand displaying the unfolded iPhone Duo alongside two standard iPhones for comparison.
- The Fifth Avenue store's launch decorations have been updated multiple times recently, including a color change for the iPhone 18 Pro release, indicating a strong focus on visual marketing.
- The iPhone Duo will be available starting October 23, with limited walk-in availability in the U.S. and other markets, while customers in China, France, Japan, and others must reserve pickup times online due to expected high demand.
