Golf brand Callaway apologizes for part in ad showing woman being shoved to the ground
The New York Times • • sports
Key Points:
- Callaway Golf issued an extended apology after approving a controversial Good Good Golf advertisement showing a male co-founder shoving a female employee, which sparked backlash for trivializing violence against women.
- Callaway CEO Chip Brewer acknowledged the mistake, emphasized the company's commitment to diversity and inclusion, and promised changes to prevent similar incidents in the future.
- Good Good Golf also apologized, removed the video, and reaffirmed its mission to promote inclusivity in golf, distancing itself from the inappropriate content.
- The PGA Tour condemned the video, stating it does not align with their values of inclusivity and respect, and emphasized their commitment to creating a welcoming environment in golf.
- Good Good Golf, originally a YouTube channel turned media company, is the title sponsor of an upcoming PGA Tour event in Austin, Texas, scheduled for November 12-15.
