Tire manufacturer says new California rules will increase prices

Key Points:

• Dunlop Tires' North America President Darren Thomas criticized California's new tire regulations, warning they will increase manufacturing costs, raise tire prices significantly, and potentially harm tire safety and durability.
• The California Energy Commission approved rules phasing out replacement tires that don't meet energy-efficiency standards, targeting a reduction in rolling resistance to improve fuel economy and reduce emissions.
• The Tire Industry Association estimates average tire prices could nearly double from $81 to $157, potentially costing drivers over $300 more for four tires, sparking concerns about affordability and market disruption.
• Support for the regulations is split among major manufacturers, with Michelin and Bridgestone in favor, while Goodyear and Dunlop oppose them; critics argue the rules constitute regulatory overreach and could disadvantage smaller manufacturers.
• Governor Gavin Newsom defends the regulations as beneficial, aiming to reduce emissions and save Californians money on gas, though opponents suggest education on tire maintenance might be a better approach and warn of negative impacts on drivers already facing high transportation costs.