Good Mythical Morning with Rhett & Link Coming to Netflix in Big Deal

Key Points:

• Good Mythical Morning (GMM), the popular YouTube variety show hosted by Rhett McLaughlin and Link Neal, will debut new episodes simultaneously on Netflix and YouTube starting September 7, as part of a broad deal between Mythical Entertainment and Netflix.
• The partnership also includes Mythical Kitchen and Last Meals, two additional Mythical Entertainment series led by chef Josh Scherer, expanding Netflix’s roster of unique culinary and interview content.
• Unlike other creators who repurpose existing content for Netflix, Mythical will launch its daily episodes on both platforms concurrently, marking a distinctive approach in Netflix's strategy to collaborate with top YouTube creators.
• Netflix has been actively securing deals with prominent digital creators and publishers to enhance its content library, aiming to diversify beyond traditional scripted and unscripted programming.
• This collaboration may boost GMM’s visibility and credibility, potentially aiding its pursuit of Emmy recognition, while providing Netflix an opportunity to strengthen its talk show offerings with an established and popular format.