Google confirms Pixel 11 price increase, effort to make Android more RAM-efficient
9to5Google • • technology
Key Points:
- Google’s Made by Google division is facing a severe supplier-driven RAM memory crisis, causing unprecedented increases in memory prices, with 1 GB of RAM rising from $2.80 in 2025 to $12 this year.
- As a result, Google will implement price adjustments across the entire Pixel device lineup, including the upcoming Pixel 11 series, with details to be announced on August 12; leaked reports suggest a $100 price increase for Pixel 11 models.
- Google aims to maintain accessibility through promotions, trade-in offers, and bundled perks like Google One, despite the rising costs and supply challenges.
- The RAM crisis has led to rumored hardware changes, such as the Pixel 11 Pro reducing its RAM from 16 GB to 12 GB, and will also affect in-market Pixel phones like the Pixel 10a.
- Google is actively working to reduce memory requirements via software optimization and leveraging its AI, software, and silicon integration to maintain performance with less RAM.
