Gurman: Many of Apple's Latest Products Are 'As Incremental as Ever'
MacRumors • • technology
Key Points:
- Bloomberg's Mark Gurman criticized Apple's recent product announcements as largely incremental, suggesting many updates lack significant innovation.
- He specifically called out the AirPods Max 2 name as misleading, arguing the update mainly involved the addition of the H2 chip and software improvements rather than meaningful hardware changes.
- Despite new features like enhanced noise cancellation and Live Translation, the AirPods Max 2 retained the same design and unpopular Smart Case, reinforcing the view of it as a maintenance update.
- Other Apple products released recently, such as the MacBook Air, MacBook Pro, iPad Air, and iPhone 15e, mostly received faster chips without substantial redesigns or new features.
- Gurman noted that while Apple's product updates may be modest, the company continues to achieve record revenues, highlighting strong customer demand despite the incremental nature of recent releases.
