Hailey Bieber poses in yellow bikini and Rhode eye patches on Instagram
Fox News • • entertainment
Key Points:
- Hailey Bieber shared a series of summer photos on Instagram, showcasing her in a bright yellow string bikini, casual outfits, and glimpses of her beauty routine and workout sessions.
- Bieber is the founder of the beauty brand Rhode, launched in 2022, which was acquired by e.l.f. Beauty in May 2025 for up to $1 billion; she remains chief creative officer and head of innovation.
- In May, Bieber became the global digital ambassador for Italian swimwear label Calzedonia and emphasized the importance of fit when choosing swimwear in a recent Elle magazine interview.
- Bieber revealed she typically rotates five to six swimsuits and prefers to plan her vacation looks ahead of time for convenience.
- She enjoys swimming over sunbathing during summer getaways, stating that getting in the water is her favorite activity.
