Halloween candy prices jump 8.1% as Americans prepare to spend billions on treats

Key Points:

• Halloween candy prices rose 8.1% in August compared to last year, outpacing the overall consumer price increase of 3.4%, but Americans remain committed to buying treats.
• Despite higher candy costs, consumers are expected to spend $4.1 billion on Halloween candy this year, with total Halloween spending projected to reach $13.5 billion, up from $13.1 billion in 2023.
• The National Retail Federation survey found 96% of Halloween shoppers plan to buy candy, making it the holiday's most popular category, while average per-person spending remains steady at around $115.
• Many consumers are adjusting their shopping habits by comparing prices, seeking coupons or sales, and starting Halloween shopping earlier to manage higher costs.
• Discount stores are the top destination for Halloween purchases (39%), followed by specialty Halloween stores (32%) and online retailers (27%), reflecting shoppers' focus on affordability.