How Corteiz Restored Streetwear’s Long-Gone Thrill
The New York Times••business
Key Points:
- Clint Ogbenna founded the streetwear brand Corteiz during a family crisis, initially operating from his parents' new home in Harrow, northwest London.
- Corteiz has grown from a small startup to a major player in global streetwear, now operating out of a 25,000-square-foot warehouse-office hybrid.
- The brand experiences high demand, with successful product drops generating between 10,000 to 13,000 orders, reflecting its rapid growth and popularity.
- Corteiz distinguishes itself through creative evolution, intuitive marketing, a strong cult following, and a focus on maintaining the excitement of exclusive product releases.
- The brand's annual revenue has reached the mid-eight figures, highlighting its significant commercial success in a competitive
