How far can James Cameron’s Avatar saga go after its billion-dollar box office triumph?
The Guardian••general
Key Points:
- Despite initial skepticism and a modest opening weekend of just over $340 million worldwide, the latest Avatar film, Fire and Ash, has gained momentum, surpassing $1 billion after three weekends and potentially reaching the $2 billion mark like its predecessors.
- James Cameron’s Avatar films traditionally open steadily and grow over time, relying on prolonged box-office runs to convert initial doubt into massive financial success, with the first two films being among the highest-grossing of all time.
- The Avatar saga lacks a vocal, hardcore fanbase typical of franchises like Star Wars or Marvel, instead appealing to a broad, general audience through immersive spectacle and environmental themes rather than intense online fandom.
- Cameron has indicated that if the new films underperform, sequels might
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