
IBM Announces Long-Term Renewal as the Official AI, Cloud and Digital Transformation Partner for The All England Lawn Tennis Club
Key Points:
- IBM and The All England Lawn Tennis Club have renewed their 36-year technology partnership, continuing to enhance fan engagement across Wimbledon's digital platforms through AI-powered innovations.
- The collaboration has driven significant growth, with a 16% increase in digital engagement in 2025 and over 20 million fans following Wimbledon via the app and website, which boasts a 4.9-star rating.
- IBM's AI technology, including watsonx, powers interactive features like Live Likelihood to Win and Match Chat, helping to personalize and deepen the fan experience globally.
- The partnership has earned multiple awards, including 'Sports Organisation of the Year' at the 2025 Sports Technology Awards, recognizing their pioneering use of AI in sports




:max_bytes(150000):strip_icc()/GettyImages-22400154171-19eb2573d96647f8894478942b5721be.jpg)





