IBM Announces Long-Term Renewal as the Official AI, Cloud and Digital Transformation Partner for The All England Lawn Tennis Club

IBM Announces Long-Term Renewal as the Official AI, Cloud and Digital Transformation Partner for The All England Lawn Tennis Club

IBM Newsroomsports

Key Points:

  • IBM and The All England Lawn Tennis Club have renewed their 36-year technology partnership, continuing to enhance fan engagement across Wimbledon's digital platforms through AI-powered innovations.
  • The collaboration has driven significant growth, with a 16% increase in digital engagement in 2025 and over 20 million fans following Wimbledon via the app and website, which boasts a 4.9-star rating.
  • IBM's AI technology, including watsonx, powers interactive features like Live Likelihood to Win and Match Chat, helping to personalize and deepen the fan experience globally.
  • The partnership has earned multiple awards, including 'Sports Organisation of the Year' at the 2025 Sports Technology Awards, recognizing their pioneering use of AI in sports