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Inside Nithya Raman's improbable campaign for L.A. mayor
Los Angeles Times • • general
Key Points:
- Nithya Raman launched her Los Angeles mayoral campaign just before the filing deadline with minimal resources, starting from her backyard with no office or formal infrastructure.
- Despite early struggles and limited endorsements, Raman leveraged her reputation as a tenant rights advocate to mobilize young renters and Latino voters, ultimately securing a spot in the runoff against incumbent Mayor Karen Bass.
- Raman's campaign strategically branded her Republican opponent Spencer Pratt as a MAGA candidate to sway moderate voters and successfully outpaced him in the primary.
- In the runoff, Raman gained significant union endorsements and financial backing, notably from hedge fund manager Aaron Sosnick, which bolstered her ground game and outreach efforts.
- Raman maintained a positive, hopeful campaign message focused on affordability and city services, which resonated with voters and helped her overcome negative attack ads to win the mayoral race.
