San Diego man's apartment-made pizzas sell out in 30 seconds

Key Points:

• AJ Miller, a Connecticut transplant in San Diego, is making New Haven-style "apizza" pizzas from his Ocean Beach apartment, producing only 15 pizzas weekly that sell out in under 30 seconds due to high demand from over 3,500 followers.
• Miller's pizzas have gained viral popularity among Gen Z and millennials, helping him build a social media following of more than 114,000, despite lacking a storefront or commercial oven.
• After being laid off from his marketing job, Miller turned his pizza-making hobby into a business called Echo Apizza, focusing on a thin, crisp crust style inspired by his East Coast roots.
• Without access to a coal-fired oven, Miller uses a home oven set to 550°F with a baking steel plate and broiler to mimic the signature blistered crust, employing a three-day cold fermentation sourdough dough and locally sourced toppings.
• Selling pizzas for $25 to $30 each, Miller is currently making a profit but not enough to live on, with hopes to eventually expand into a professional kitchen or restaurant while continuing to engage his growing online community.