U.S. cities lead record $8.5B spend
Key Points:
- OnlyFans is projected to reach a record $8.561 billion in global sales in 2026, marking a 10.25% growth rate from 2025, driven largely by U.S. consumers.
- Atlanta leads U.S. cities in OnlyFans spending, with $1,091,381 spent per 10,000 adult residents, followed by Orlando and Miami in Florida.
- U.S. cities dominate global per capita spending rankings, occupying all top eight spots, with Seattle and Minneapolis also among the highest spenders.
- The U.S. is expected to account for $5.256 billion in OnlyFans spending in 2026, an 8.9% increase from the previous year, with North Dakota and Nevada having the highest per capita expenditures among states.
- Since 2023, Americans have spent $13.848 billion on OnlyFans, with New York contributing $850.8 million, including $115 million spent on direct messages and personalized content.