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Instagram Testing a 'Notable Shift in Strategy'
Newser • • technology
Key Points:
- Instagram is testing "Features," a new hub for horizontal videos up to 90 minutes long, targeting podcasters, comedians, and long-form content creators in the US.
- Users can access full episodes directly from short reels, with longer videos promoted through the "Explore" section and other areas on the platform.
- This initiative positions Instagram as a competitor to YouTube, Netflix, and Disney by focusing on extended viewing time and podcast audiences.
- Instagram is experimenting with ad revenue models for Features but is not requiring content exclusivity, and the feature is available on mobile and Instagram for TV, including Apple TV.
- A related "Series" feature is also being tested, which centers on episodic reels and microdramas, signaling a broader shift toward longer-form and serialized content.
