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iPhone 18 Pro Max could be Apple’s priciest non
VnExpress International • • technology
Key Points:
- The upcoming iPhone 18 Pro Max is rumored to start at 11,000 yuan (US$1,625) in China, placing it in the price range of premium foldable devices and about $400 more expensive than the iPhone 17 Pro Max in the U.S.
- Apple's first foldable iPhone, expected to be named the iPhone Ultra, may cost up to $2,500, according to analyst Ming-Chi Kuo, reflecting a significant price increase.
- The price hike is attributed to higher production costs, including the use of TSMC’s advanced 2-nanometer A20 Pro chip and rising memory prices.
- Leaked images from a cyberattack on Apple's manufacturing partner revealed a redesigned iPhone 18 Pro with a uniform silver-gray rear, more protruding camera lenses, and a reflective Apple logo.
- Apple is reportedly changing its launch strategy by debuting the 18 Pro, 18 Pro Max, and foldable Ultra in September 2026, while delaying the standard 18, 18e, and second-generation iPhone Air until spring 2027.
