NBCUniversal, YouTube ink deal to embed Peacock in the video platform
CNBC • • business
Key Points:
- NBCUniversal's Peacock streaming service will be available on YouTube Premium in the U.S. starting early next year, including content from NBC Sports, Universal films, and original Peacock and Bravo shows.
- The partnership was initiated after discussions between Comcast co-CEO Brian Roberts and YouTube CEO Neal Mohan, aiming to integrate Peacock content directly into the YouTube platform.
- This collaboration reflects broader industry shifts as traditional media companies seek new revenue streams amid changing consumer habits and competition from tech platforms like YouTube and TikTok.
- Peacock currently has 48 million paying subscribers and recently achieved profitability, with expectations to remain profitable annually, while YouTube Premium boasts over 125 million global members.
- The deal also expands NBCUniversal's distribution and advertising partnerships with YouTube TV and Comcast's platforms, enhancing monetization opportunities for Peacock content on YouTube.
