iPhone brand loyalty at record high level, with Android users switching
9to5Mac • • technology
Key Points:
- A 2026 SellCell survey of over 5,000 US smartphone users found that 96.4% of iPhone users plan to stay with Apple for their next upgrade, while only 3.6% intend to switch to Android.
- Conversely, 13.6% of Android users expressed plans to switch to iPhone, making Android users 3.7 times more likely to switch brands than the reverse.
- iPhone brand loyalty has increased significantly from 90.5% in 2019 to 96.4% in 2026, with most growth occurring since 2021.
- The main reasons iPhone users remain loyal include a preference for iOS (60.8%), investment in the Apple ecosystem (17.4%), product reliability, ease of use, and trust in Apple’s privacy and security.
- Among Android users considering a switch to iPhone, price was the primary motivating factor for those thinking of moving to Android instead.
