iPhone Ultra to account for 25% of foldable shipments in 2026
Key Points:
- Counterpoint Research forecasts a 21% year-over-year growth in global foldable smartphone shipments in 2026, driven in part by Apple's market entry.
- Samsung is expected to maintain its lead with a 32% market share in 2026, down from 40% in 2025, while Apple is projected to capture 25%, placing second.
- Huawei's share is predicted to decline from 30% to 24%, with Motorola and HONOR also seeing decreases in their market shares.
- The report highlights that wider book-type foldable designs could enhance AI-assisted productivity by providing more screen space for multitasking and workflow management.
- Samsung's upcoming Galaxy Z Fold8 features a shorter, wider design similar to the rumored Apple foldable iPhone Ultra, though Samsung denies any intentional resemblance.