Is it still worth collecting Hilton points on stays?

Key Points:

• Hilton points have devalued to a Reasonable Redemption Value of 0.35 cents per point, prompting questions about whether to continue accumulating them or switch to booking Hilton rooms through Rove using Rove Miles, valued at 1.4 cents per point.
• Booking directly with Hilton earns 10 points per dollar (3.5% return at 0.35 cpp), with additional bonuses from elite status (up to 120%) and Hilton credit cards (up to 14X points), potentially raising total returns to around 12.6%.
• Rove offers variable miles earning rates on hotel bookings, ranging from 1X to 28X, which can translate into rewards values up to 39.2%, but non-Loyalty Eligible stays booked through Rove forgo Hilton points, elite benefits, and shopping portal rewards.
• Loyalty Eligible stays booked via Rove combine earning both Hilton points and Rove Miles, plus elite benefits and night credits, making them an attractive option if prices are comparable to direct Hilton bookings.
• Transferring points from transferable currencies to Hilton Honors is generally not recommended unless there is a significant transfer bonus and redemption value exceeds 0.5 cpp, as better value can often be found with other partners or by booking paid stays to earn Hilton points and credits.