Jennifer Lawrence Denies Starting a Haircare Brand Mes for Money
Variety • • entertainment
Key Points:
- Jennifer Lawrence has launched Mes, a biodesigned haircare brand offering three products: a repair mask, restyling serum, and volumizing mist, developed with an MIT-trained scientist.
- Lawrence emphasized that her move into haircare is driven by passion and creativity rather than financial gain, dismissing the idea of joining a big franchise for money.
- She described the experience of creating the brand as similar to acting, highlighting the "electric buzz" of building something new.
- Lawrence expressed concern that consumers might not give the innovative products enough time to work, fearing impatience with the unfamiliar formulas.
- She likened the brand launch to a movie release, anticipating tension and uncertainty about public reception while maintaining a lighthearted attitude.
