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John Deere launched an AI chatbot for farmers
The Verge • • business
Key Points:
- John Deere emphasizes that farmers retain control over their farm data and can choose which third parties to share it with, including the option to stop data sharing at any time.
- The company does not sell farm data nor use it for agricultural commodity trading or speculation.
- John Deere uses farm data, including aggregated and anonymized information, to enhance machine performance and provide decision-making insights to farmers.
- Dealers and connected partners are required to maintain transparent data practices in line with John Deere's policies.
- John Deere commits to clear communication about data use changes, ongoing improvements in data practices, and developing solutions that deliver clear value to farmers.
